Brand Value (BVI)
BRAND CHEMISTRY.
Measures brand fit by analyzing the brands followed by an athlete’s engaged audience, revealing where demonstrated audience interest already exists.
Select a brand category to get the fit analysis
Selected category
Apparel
74
Apparel category score · High Fit category
PROVEN FIT
Brand category brand affinity (provider) — what engaged fans already follow.
73.6%
Category fit
6
Brands matched
22.5%
Total affinity
9%
Share of list
Category-weighted fit = Category Fit % × the brand's share of its category.
23
Nike
2.8% of audience
14
Adidas
1.7% of audience
12
Under Armour
1.5% of audience
10
The Olympic Games
1.2% of audience
How brand fit works — Fit is scored by brand category. For an apparel brand, a sports drink like Gatorade scores low; a footwear brand scores high.
Brand category affinity
Brands followed by Gunnar's engaged audience
- 1Walt Disney6.5%
- 2Apple3.5%
- 3Nike2.8%
- 4Verizon2.7%
- 5DC Entertainment2.6%
- 6NFL2.5%
Top interests
What the audience cares about
- 1Sports11.4%
- 2Television & Film8.2%
- 3Restaurants, Food & Grocery7.2%
- 4Cars & Motorbikes6.3%
- 5Clothes, Shoes, Handbags & Accessories6.3%
- 6Wedding5.7%
- 7Electronics & Computers5.7%
- 8Music5.4%
- 9Travel, Tourism & Aviation5.3%
- 10Pets4.1%
Brand affinity
Brands followed by the audience
- 1Walt Disney6.5%
- 2Apple3.5%
- 3Nike2.8%
- 4Verizon2.7%
- 5DC Entertainment2.6%
- 6NFL2.5%
- 7Starbucks1.9%
- 8Adidas1.7%
- 9WWE1.6%
- 10Under Armour1.5%
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